21 Jan A Master Plan
What’s your secret wish this year?
A Wall Street Journal best selling book?
I believe anything is possible this year.
Looking back before looking ahead.
“Tell me, what is it you plan to do with your one wild and precious life?”
— MARY OLIVER
KALIKA YAP, AUTHOR OF LITTLE BRAND BOOK,
SHARES HER BRANDING INSIGHTS.
As a young businesswoman, Kalika had to adapt as the world of marketing and business evolved around her. Here, she shares her own story — how she learned to consider archetypes while marketing, why she wrote Little Brand Book and how you can incorporate better branding strategies in your own business.
Read more here.