course
course
My “Why?” is my burning desire to help female business founders in creating and building a dream of their own through branding and design. Whether it’s sharing the real life stories of fellow entrepreneurs in my podcast or providing tips and tricks in The Little Brand Book, my goal is to share and elevate women everywhere. This course is another tool to help our tribe of female doers reach their goals. It features practical steps in understanding your brand while maximizing its potential. The course is my 21 years of trials and errors distilled for you through classes and workbooks.
This course helped lock in my brand to help me create my story.
a look ahead:
Identify your brand archetype to be able to connect better with your audience.
Have clarity on the essence of your business and what makes it unique.
Understand who your ideal client and target audience is
Empower yourself with tested branding tools to attract your ideal client
Learn about your color palate, style, font type based on your brand archetype.
Refine your new found info with planners and checklists to keep you on track.
For the past 21 years, I’ve been a serial (concurrent) entrepreneur, inventor, author, podcaster and speaker. My first business is the award-winning interactive design agency Citrus Studios. Based in sunny Santa Monica, CA, Citrus is where I first dove into the entrepreneurial world. Luxe Link, the ultimate handbag accessory responsible for keeping women’s purses off the floor closely followed. My latest venture is Orange & Bergamot offering community, branding and digital solutions for the female founder. I’ve seen and been through the trenches and fully believe in the power of sharing and giving. I believe in the power of the female tribe. I hope this course speaks to you and can’t wait to collectively watch you grow as you move though the learning.
“I know I had an idea for a business, but the fear and doubts froze me from acting. Kalika’s course gave me the confidence to take the first step.”
Thank you, Kalika for making this so doable!
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“Kalika really has done it and thank you for sharing your experiences so that many others can benefit.”
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I never knew what it took to start my business. I thought it was just make my products, slap together a website and start selling. Kalika’s course has opened my eyes to rethink what’s needed to create my brand story. She’s given me the tools to envision my brand story, plan a strategy and execute so that my customers experience and feel what my company is all about.
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