The Art of the Gift

Hello Boss!

One of the best gift-givers I know is my dear friend Alicia Ybarbo Zimmerman.

I first met this wicked smart, bubbly and funny gal when I was working at NBC in New York.

Alicia was one of those iconic Pages ushering celebrities from the Green Room.

I was one of those frantic Production Assistants (wishing I was a producer) at Today.

Alicia later ended up being one of those iconic Today Show producers winning Emmys, writing best-selling books, raising amazing kids with her doting husband Mark.

Alicia also later became my bridesmaid.

Throughout the two-decade I’ve known her, I’ve kept and thoroughly used every single gift she’s given me.

In fact, I’m wearing one of the gifts she gave me right now — a soft indigo blue tank style pajama set with white lace trim and a dainty white ribbon in front. A bridal shower gift she gave me over 18 years ago. The edge lace is almost gone but it’s one of my favorite pieces I lounge around in.

Gifting when done well is about having a meaningful connection with others. Connection brings meaning and purpose to our lives.

Receiving a gift that has meaning to us, makes us feel that we’re important, that we’re loved and that we belong.

It can be as simple as a flowy, colorful beach towel with the words ALOHA on it, or personalized note cards with funny pictures of my kids she got from the internet, or a mobile charger personalized with my initials and the places I frequent often (NY and Hawaii)

These little gifts say — even though we’re thousands of miles away.

I thought of you.
You mean something to me.
I love you back.

Who’s the best gift-giver you know?

What’s the best gift you’ve received?

“We make living by what we get. We make a life by what we give.”

WINSTON CHURCHILL

“Your greatness is not what you have, but in what you give.”

WARREN BUFFET

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The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals,
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We’re well into the shopping season and if you haven’t started utilizing Checkout on Instagram this is a great time to do so!
Checkout makes it quick and secure for you (and your customers) to buy the products from your Instagram account without ever leaving the app!
Read more to learn how you can start building a successful Instagram shop!
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Happy Shopping!

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