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Keep inspired in this time of crisis.

Hello Boss!

This crisis or pandemic has really created an opportunity for people to be innovative.

Has your company been disseminated? What if you have to rebuild your product and brand?

Inspiration is one of the most important parts of the process of re-building a product and brand.

You need inspiration, energy and motivation to drive your entire company and product.

It’s important to keep inspiration personal.

  • What inspires you personally?
  • What are you naturally drawn to in life?

You can find your inspiration by becoming an active observer of life. 

Go out into the virtual world, save brand inspiration on Pinterestor Collect.

When things open up, spend time in a public place (such as a park, a museum, a library, or on city streets) and engage with your surroundings. document with a camera, a journal, or sketchbook.

We start the research and development process with a style sheet and mood board.

A mood board, which can be physical or digital, is a collection of drawings, images, photographs, quotes, or other objects that help to hone your vision.

Choose images that you’re drawn to. Step back and see if a pattern or a theme emerges.

Even if you’ve already developed a product or started a company, creating a mood board can be a unifying tool to ensure that every step you take with your product and company remains consistent in its goals, imaging, messaging, and brand voice.

Where else do you find inspiration?  Do share! 



You have to say no to a lot of good things in order to be able to say yes to a lot of great things.


Recommended Book

CrazyBusy: Overstretched, Overbooked, and About to Snap! Strategies for Handling Your Fast-Paced Life


Little Brand Book

My book is now on sale! My goal is to sell 25,000 copies!

My goal is to help 1M female founders change the world!

Please share with a female entrepreneur or aspiring one!



Don’t be like the rest of them, darling.







As a young businesswoman, Kalika had to adapt as the world of marketing and business evolved around her. Here, she shares her own story — how she learned to consider archetypes while marketing, why she wrote Little Brand Book and how you can incorporate better branding strategies in your own business.

Read more here.

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