How to Save a Company

Hello Boss!

“If you’re the CEO of a struggling business, let’s hope we never meet. I’m Gary Sutton, a turnaround guy. When I arrive you leave. Results usually get better and fast.”

I’ve been revisiting some great books I’ve read over the past few years. One of them is the Six Month Fix by Gary Sutton.

Gary is one of the business world’s most sought-after “triage specialists,” and has salvaged nearly a dozen failing businesses, in nearly every type of company: from printing, waste management, and alarm companies to aerospace, and tech firms.

Some of Sutton’s tips?

  1. Stop the bleeding – Cut any product & service that isn’t making money, now.
  2. Specialize or die – Find a niche and focus, focus, focus.
  3. Nudge up your value – Incrementally create products that provide worth.
  4. Figure out what business you’re really in – Don’t be the last buggy whip maker.
  5. Publish your firing policy – Clarity is king.
  6. Manage from one piece of paper – Simplicity rules
  7. Kick down the virtual walls – Flatten the hierarchy
  8. Use the CPA more than your accountant – They aren’t the same thing.
  9. Convert bleeders into winners – promote off the beaten track thinking.

Gary is honest and offers no holds bared counsel that we all need to hear. His straight-from-the-hip advice is for CEOS who are fighting for their lives.

Put up your dukes.

Let’s do this.

“Somewhere, something incredible is waiting to be known.”
— CARL SAGAN

RECOMMENDED VIEWING

The Science of Well-Being

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RECOMMENDED PRODUCT

Yes You Candle

My incredible entrepreneur/friend Schenae gave me this candle this week! This made my day!! I love it!.

RECOMMENDED BOOK

The Six-Month Fix

RECOMMENDED EVENT

Rizzoli Bookstore

I’ll be sharing the 12 core archetypes from the little brand book for Rizzoli Bookstore on Friday! It will be on their Instagram and Facebook page!

Little Brand Book

My goal is to help 1M female founders change the world!

Please share with a female entrepreneur or aspiring one!

KALIKA YAP, AUTHOR OF LITTLE BRAND BOOK,
SHARES HER BRANDING INSIGHTS.

As a young businesswoman, Kalika had to adapt as the world of marketing and business evolved around her. Here, she shares her own story — how she learned to consider archetypes while marketing, why she wrote Little Brand Book and how you can incorporate better branding strategies in your own business.

Read more here.

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